Some see a fuel card. We see a new way to engage B2B. This concept gave Shell a very different and ownable approach to fuel card comms. We made it look easy, but it actually took a lot of planning, design and craft, working with Photographer Joseph Ford for hours in a cherry picker and live comping with Designer Adam Robinson to get these visuals just right.
This is just a selection of the work, the final project has various formats and media executions.
This is just a selection of the work, the final project has various formats and media executions.
