The great thing about this product is that it stands out from other competitors. A unique mouldable glue, that allows people to be creative with the items they want or need to fix. That’s why we chose to develop a series of films showcasing the simple fixes that have so much importance to people. It wasn’t just the items people wanted to fix but the memories associated with them.
Check out the brand film and a series or short punchy ads that bring this campaign to life.