AR is everywhere now, but at the time we were the first to use it commercially and we knocked it out of the park. This campaign featured the first commercial use of the Aurasma AR platform in the UK, combining with Bacardi to further its relationship with Wetherspoons.
See below for yourself.
AWARDS
Cannes Lion 2012 Media Lion / Mobile devices / Shortlisted
IPM Awards 2012 Bronze
Promotional Marketing Engage Awards 2012 Gold
MAA Best Digitally Led Campaign 2012
Cannes Lion 2012 Media Lion / Mobile devices / Shortlisted
IPM Awards 2012 Bronze
Promotional Marketing Engage Awards 2012 Gold
MAA Best Digitally Led Campaign 2012
