Your standard football boot launch has been rolled out a million times. GLITCH broke that pattern.
Adidas approached us with a new concept for selling boots, one that ripped up the rule book. Working with an extremely talented Mariana Lobos, we created a brand-new look and feel for the campaign, one that covered design theory, photographic style, and film aesthetic. Helping to build a start-up vibe within adidas with the edgy adaptability of the product itself.
Flick through the various content below, including bespoke created content and snapchat vids.
AWARDS
Cannes Lion Media: Use of Co-Creation & User Generated Content (Silver)
Cannes Lion Digital Craft: User Experience Design (Bronze)
Cannes Lion Media: Excellence in Media Insights & Strategy (Bronze)
Cannes Lion Direct: Durable Goods (Bronze)
Cannes Lion PR: Social Community Building/Management (Bronze)
Cannes Lion Promo and Activation: Durable Goods (Shortlist)
Cannes Lion Awards for Product Innovation (Gold)
Cannes Lion Award for Apps (Silver)
Campaign Creative Tech Awards - Best Customer Experience (Gold)
Campaign Creative Tech Awards - Best Audience Engagement (Silver)
Cannes Lion Media: Use of Co-Creation & User Generated Content (Silver)
Cannes Lion Digital Craft: User Experience Design (Bronze)
Cannes Lion Media: Excellence in Media Insights & Strategy (Bronze)
Cannes Lion Direct: Durable Goods (Bronze)
Cannes Lion PR: Social Community Building/Management (Bronze)
Cannes Lion Promo and Activation: Durable Goods (Shortlist)
Cannes Lion Awards for Product Innovation (Gold)
Cannes Lion Award for Apps (Silver)
Campaign Creative Tech Awards - Best Customer Experience (Gold)
Campaign Creative Tech Awards - Best Audience Engagement (Silver)
