A digital graphic novel that launched the new Mirosar10 boot based on Messi's humble beginnings. Telling stories from his past, we brought them to life through a microsite on adidas.com. Working with three graphic artists to create digital and retail assets to support the campaign. Fans could see the stories, explore the timeline, buy the boot, and have the chance to win a signed picture of Messi himself.
The customisable social posts highlight each fans home pitch the same way the inner sole of Messi’s boot does.
